HEATHER McGOWEN
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Product Management

Each step in my career path has included the management of a product lifecycle, from concept to maturity. When developing a product marketing plan, problem solving through helpful, efficient products and services stays top of mind.

My attention to detail and extreme case of perfectionist syndrome works to ensure that every step in the process is anticipated, planned for, measured, and evaluated.

KEY SKILLS
  • Collaboration with teams across the organization in addition to customers
  • Empathy to help identify and explore solutions for customer pain points
  • Competitive Analysis to differentiate the product or service
  • Agility to adapt the plan for evolving customer needs
  • Development of tools for sales support
  • Documentation of process for compliance and future product development
  • Taking on the role of Devil's Advocate to test the strength of the strategy
  • Content development with the customer's voice in mind

Product lines I have managed:

  • Financial Products and Services
  • HVAC / Air Dispersion Systems
  • Mobile Web Applications
  • Desktop Publishing Programs
  • Architectural House Plans
  • Motorsports Schools / Series
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  • Home
  • About
    • Reviews
  • MY WORK
    • Curriculum Vitae
    • Writing
    • Public Relations
    • Product Management
    • Trade Shows & Events
  • Contact