Curriculum Vitae

WORK EXPERIENCE 

November 2021 - Present

Marketing Specialist

Caribou Financial, Inc., Remote
  • Develop and coordinate campaigns for offline marketing acquisition (direct mail, OOH) aligned with established KPIs and OKRs to increase funded loan volume
  • Monitor and report on campaign status and response rate daily and monthly to assess performance and make adjustments as needed
  • Evaluate growth opportunities and determine fit with strategic goals and R&D budget
  • Generate comprehensive briefs for creative assets and collaborate with design team to ensure materials are accurate and aligned with brand guidelines
  • Work with Compliance and Legal teams to ensure internal and external campaign assets are industry regulation compliant and assessed for any risk
  • Manage relationships with agencies and vendors to ensure consistent, quality, efficient results

January 2014 – November 2021

Marketing Manager

​Peach State Federal Credit Union, Lawrenceville, GA
  • B2C Marketing: Created and implemented multichannel marketing campaigns to increase member engagement with products and services
  • B2B Marketing: Developed and implemented communications plans for business development activities to generate new memberships
  • Extensive copywriting for newsletter articles, websites, landing pages, blogs, social media posts, executive speeches, video scripts, interviews and more
  • Created digital and printed collateral materials for promotional campaigns that generated new loans
  • Managed publicity efforts for credit union and internal charitable foundation, including media pitches, talking points and news releases
  • Grew and maintained social media presence to engage with existing and potential members, consistently ranked in Top 100 Credit Unions on Facebook by TheFinancialBrand.com
  • Created content for inbound marketing activities in Hubspot including blogs, emails and social media
  • Initiated email onboarding campaign to increase product depth with new members
  • Established training program for new employees to increase employee engagement with marketing initiatives
  • Product Manager/SME for childrens’ savings account (developed launch and ongoing engagement plans)
  • Participated in the opening of 11 branches, 7 mergers, asset growth of $400M, and the launch of more than 10 new products and services

April 2012 – January 2014

Marketing Coordinator

FabricAir, Inc., Lawrenceville, GA
  • Developed and implemented communication and B2B marketing plan for U.S. market
  • Coordinated, created, and hosted video case studies to showcase the product and generate interest
  • Managed U.S. based Marketing Assistant
  • Implemented social media presence in coordination with Danish and Turkish-based Marketing Coordinators
  • Coordinated tradeshow activities throughout North America for Sales team
  • Created collateral materials for sales activities including flyers, email newsletters, and presentations

February 2010 – February 2012

Senior Marketing Specialist

AtHomeNet, Inc., Suwanee, GA
  • Coordination of all Marketing projects from conceptualization to follow-up
  • ​Managed all publicity efforts
  • Conceptualized, proofed and edited all collateral materials
  • Trade show coordination from booth rental to follow up, including the coordination of 3 companies to create a unified presence
  • Editorial contributions to various industry publications to position the company as an industry expert
  • Social Community Manager – networking for publicity and SEO purposes
  • Edited monthly company newsletter for clients and wrote 75% of content
  • Utilized CRM software (Salesforce) for project management
  • Coordinated all print and digital advertising efforts
  • Launched multiple services that changed the position of the company in the marketplace
  • Orchestrated direct mail campaigns including prospect letters and postcards

November 2008-February 2010

Elixir Corporation/Atlanta Biomedical Corporation, Suwanee, GA
  • Editing of various informational manuals for service, operations, and assembly procedures.
  • Assembled syringe infusion pumps for use in hospitals and veterinary applications.
  • Various administrative and manufacturing tasks for a busy start up company in the medical device industry.

August 2006-October 2008

Marketing Communications Coordinator

Donald A. Gardner Architects, Inc., Greenville, South Carolina
  • Extensive copywriting and editing for magazines, web, public and media relations, and collateral materials with a focus on the building and construction industry.  Creation and editing of search engine optimized text for the web and public relations on a daily basis.
  • Coordination and planning for the NAHB International Builders’ Show, 2007-2009, including creating timelines, working with multiple vendors, expense authorizations, travel arrangements, booth staffing and training, lead generation and follow up.
  • Event planning and coordination of all aspects of annual meetings with builder clients, including guest lists, meeting space, catering plans, presentation outlines and research and following up with each attendee.
  • Coordination of multiple photo shoots by working with photographer, builder clients and homeowners, shot styling and managing prop inventory.
  • Maintained relationships with national, regional and local media to generate publicity and awareness for company activities, awards and executives. 
  • Served as company spokesperson for all media inquiries, expert references, and social media networking.
  • Market and industry research for various company initiatives from creating a company tagline to influencing product design and customer offerings.
  • Various administrative duties and projects for a busy marketing department, including incorporating marketing initiatives within other departments in the company, specifically the Customer Sales and Support department.

March 2005-August 2006

Sales Administrator

Panoz Racing School & Audi Driving Experience, Braselton, Georgia
  • Registered and enrolled all participants for current and future programs using a customer management database.
  • Maintained relationships with current participants to ensure repeat business through “warm” calling and follow up.
  • Coordinated department financial procedures: processed tuition payments and facilitated financial reconciliation for each program and reported to the Accounting department.
  • Various administrative duties for a busy sales department including working with the Marketing department to achieve goals and maintain brand image.

January 2003-December 2005

Marketing/Advertising Coordinator (position eliminated)

Panoz Racing School & Audi Driving Experience, Braselton, Georgia
  • Created and implemented a national media plan for 2004 resulting in a 40% increase in incoming sales calls while remaining under budget.  Worked with advertising and design vendors on a daily basis to ensure deadlines were met.
  • Assisted with maintaining relationships with major automobile manufacturers including Audi of America and Ford Motor Company including travel arrangements and coordination with the adjacent race track.
  • Worked with major automotive publications and high profile individuals to ensure a superior customer experience and continued business.
  • Created original press material for professional racing and promotional events under tight deadlines without sacrificing quality of work.
  • Created and maintained a system for tracking advertising and promotions to measure media planning effectiveness and assist with planning the following year’s advertising buys.
  • Copywriting and editing for print and radio advertisements to elevate the image of the company and educate the public.
  • Created an Operations Manual to ensure continuity of the brand image and program experience in multiple locations.
  • Created PowerPoint presentations for potential investors.
  • Coordinated and facilitated photo shoots with other company departments and vendors.
  • Worked with outside agencies and vendors daily to maintain brand image and ensure that deadlines were met.

EDUCATION

Graduated December 2002

B.S. Public Relations

Georgia Southern University, Statesboro, Georgia
  • Member of the Public Relations Student Society ofAmerica
  • Member of the Creative Writing Club
  • Member of the Alpha Omicron Pi sorority (Public Relations Chairperson)
  • HOPE scholar