Curriculum Vitae

WORK EXPERIENCE 

January 2014 – Present

Marketing Manager

​Peach State Federal Credit Union, Lawrenceville, GA
  • Product marketing and campaign coordination from launch to sunset
  • Collaboration with teams throughout the organization
  • Management and analysis of all social media marketing activities
  • Manage all Public and Media Relations initiatives
  • Content creation for a variety of media including print, radio, online, advertising, newsletters, and collateral materials
  • Creation and implementation of research-based advertising plans
  • Event planning and coordination for VIPs and member-owners

April 2012 – January 2014

Marketing Coordinator

FabricAir, Inc., Lawrenceville, GA
  • Managed all external communication for US market
  • Created marketing plan for the entire North American market with corresponding budget
  • Contributed to the creation of a 3 year plan for company growth with top executives
  • Coordinated, directed, and hosted video case studies
  • Created basic collateral materials for tradeshows, training, etc.
  • Created presentations for training, education, and promotion
  • Traveled to job sites and finished projects to interview contractors, building owners, engineers, and architects
  • Member of an international marketing team
  • Implemented social media plan in coordination with Danish and Turkish Marketing Coordinators
  • Managed tradeshow activities throughout North America
  • Managed US based Marketing Assistant

February 2010 – February 2012

Senior Marketing Specialist

AtHomeNet, Inc., Suwanee, GA
  • Coordination of all Marketing projects from conceptualization to follow-up
  • Manage all publicity efforts
  • Conceptualizing, revision, proofing and editing of all collateral materials
  • Trade show coordination from booth rental to follow up, including the coordination of 3 companies to create a unified presence
  • Editorial contributions to various industry publications
  • Social Community Manager – networking for publicity and SEO purposes
  • Editor of monthly company newsletter for clients and write 75% of content
  • Utilize CRM software (Salesforce) for project management
  • Coordinate advertising efforts from choosing a theme, to conceptualizing a look and content for the ad and finally submission of each ad to the publication
  • Participate in the launch of multiple services that changed the face of the company
  • Orchestrated direct mail campaigns including prospect letters and postcards

November 2008-February 2010

Elixir Corporation/Atlanta Biomedical Corporation, Suwanee, GA
  • Editing of various informational manuals for service, operations, and assembly procedures.
  • Assembled syringe infusion pumps for use in hospitals and veterinary applications.
  • Various administrative and manufacturing tasks for a busy start up company in the medical device industry.

August 2006-October 2008

Marketing Communications Coordinator

Donald A. Gardner Architects, Inc., Greenville, South Carolina
  • Extensive copywriting and editing for magazines, web, public and media relations, and collateral materials with a focus on the building and construction industry.  Creation and editing of search engine optimized text for the web and public relations on a daily basis.
  • Coordination and planning for the NAHB International Builders’ Show, 2007-2009, including creating timelines, working with multiple vendors, expense authorizations, travel arrangements, booth staffing and training, lead generation and follow up.
  • Event planning and coordination of all aspects of annual meetings with builder clients, including guest lists, meeting space, catering plans, presentation outlines and research and following up with each attendee.
  • Coordination of multiple photo shoots by working with photographer, builder clients and homeowners, shot styling and managing prop inventory.
  • Maintained relationships with national, regional and local media to generate publicity and awareness for company activities, awards and executives. 
  • Served as company spokesperson for all media inquiries, expert references, and social media networking.
  • Market and industry research for various company initiatives from creating a company tagline to influencing product design and customer offerings.
  • Various administrative duties and projects for a busy marketing department, including incorporating marketing initiatives within other departments in the company, specifically the Customer Sales and Support department.

March 2005-August 2006

Sales Administrator

Panoz Racing School & Audi Driving Experience, Braselton, Georgia
  • Registered and enrolled all participants for current and future programs using a customer management database.
  • Maintained relationships with current participants to ensure repeat business through “warm” calling and follow up.
  • Coordinated department financial procedures: processed tuition payments and facilitated financial reconciliation for each program and reported to the Accounting department.
  • Various administrative duties for a busy sales department including working with the Marketing department to achieve goals and maintain brand image.

January 2003-December 2005

Marketing/Advertising Coordinator (position eliminated)

Panoz Racing School & Audi Driving Experience, Braselton, Georgia
  • Created and implemented a national media plan for 2004 resulting in a 40% increase in incoming sales calls while remaining under budget.  Worked with advertising and design vendors on a daily basis to ensure deadlines were met.
  • Assisted with maintaining relationships with major automobile manufacturers including Audi of America and Ford Motor Company including travel arrangements and coordination with the adjacent race track.
  • Worked with major automotive publications and high profile individuals to ensure a superior customer experience and continued business.
  • Created original press material for professional racing and promotional events under tight deadlines without sacrificing quality of work.
  • Created and maintained a system for tracking advertising and promotions to measure media planning effectiveness and assist with planning the following year’s advertising buys.
  • Copywriting and editing for print and radio advertisements to elevate the image of the company and educate the public.
  • Created an Operations Manual to ensure continuity of the brand image and program experience in multiple locations.
  • Created PowerPoint presentations for potential investors.
  • Coordinated and facilitated photo shoots with other company departments and vendors.
  • Worked with outside agencies and vendors daily to maintain brand image and ensure that deadlines were met.

EDUCATION

Graduated December 2002

B.S. Public Relations

Georgia Southern University, Statesboro, Georgia
  • Member of the Public Relations Student Society ofAmerica
  • Member of the Creative Writing Club
  • Member of the Alpha Omicron Pi sorority (Public Relations Chairperson)
  • HOPE scholar